Television is still an effective medium for local media campaigns, despite increasing DVR usage.
The talk for the past few years has been about how the Digital Recording Device (DVR) will kill Television and everyone will stop watching commercials. Recent research shows that this isn’t necessarily the case. I won’t lie; my DVR rocks. Behind my iPhone (I love you Siri), it could be my favorite device in the house. How else could I catch up on so many shows? But my DVR usage doesn’t make me immune to advertising messages. Read more