Baby Boomers are the fastest growing segment in social media. Tips on using the right media mix to reach this important target audience.
When you begin building a media plan for a 50+ demographic you think television, radio and print … easy no-brainer, right? But, if you aren’t including social media in the mix, then you may be missing an opportunity to embrace social media’s fastest growing user segment … today’s “tuned in” Baby Boomer.
While it’s true that the usage of traditional mediums, especially television and newspaper, are much higher for the Baby Boomer generation than those in Gen X or Gen Y; Baby Boomers are also the fastest growing user segment of social media. Read more