How to Reach Baby Boomers: Exploring their Social Side

Baby Boomers are the fastest growing segment in social media.  Tips on using the right media mix to reach this important target audience.

When you begin building a media plan for a 50+ demographic you think television, radio and print … easy no-brainer, right?  But, if you aren’t including social media in the mix, then you may be missing an opportunity to embrace social media’s fastest growing user segment … today’s “tuned in” Baby Boomer.

While it’s true that the usage of traditional mediums, especially television and newspaper, are much higher for the Baby Boomer generation than those in Gen X or Gen Y; Baby Boomers are also the fastest growing user segment of social media. Read more