How this local media tactic differs from an online video campaign and what you need to know to get started.
YouTube announced the launch of Google AdWords for video.
This program brings video to the popular AdWords search-marketing platform. It utilizes the same bidding format and allows advertisers to set daily budgets and maximum rates. TrueView mimics the PPC (Pay-Per-Click) structure, so advertisers are only charged for ads viewed, instead of impressions served. Read more