How to Use Google AdWords for Video in Your Local Media Campaign

How this local media tactic differs from an online video campaign and what you need to know to get started.

YouTube announced the launch of Google AdWords for video.

This program brings video to the popular AdWords search-marketing platform.  It utilizes the same bidding format and allows advertisers to set daily budgets and maximum rates.  TrueView mimics the PPC (Pay-Per-Click) structure, so advertisers are only charged for ads viewed, instead of impressions served. Read more

How to Avoid Controversial Programming When Placing Local Media

An important consideration when placing a local media schedule is content.  Where are these ads going to run?  Does the environment make sense for your brand?

When it comes to blogging, you know that “Content is King”.  It is mentioned in every seminar on blogs and SEO, because it’s the truth.  Content also rules when it comes to local media placement. Read more

Integrating Social Media Icons Into A Traditional Local Media Campaign

Everyone needs to increase their social media communities and it’s important to use all of the resources available to you, including your traditional local media campaigns.

Many advertisers are wondering if they should include social media icons in their traditional advertising.  And if so, how?

If you are still on the fence, here are 3 things to keep in mind. Read more