3 Strategies for Harnessing the Power of the Radio Remote for Your New Store Opening

Used correctly, radio remotes can be a great, cost-effective way to build excitement and awareness for your new store launch.

We’ve certainly come a long way from the early days of radio when the idea of a “remote” broadcast involved physical transmission lines from the station to a second location. Today, stations have the ability to transmit from just about anywhere that has good cell phone reception. Read more

3 Reasons to Reconsider Using Public Radio to Promote Your New Store

Although you will have to be creative with your approach, public radio sponsorships can be a great way to promote your next grand opening.

Many advertisers rule out the use of public radio, because of the perceived creative restrictions they associate with it’s very nature. But, if you can look beyond the limitations, you’ll see the possibilities.  Read more