3 Tips for Getting Your New Store Plugged in to the Community

How getting involved can get you a larger turnout at your grand opening.

A year to 6 months out from opening your new store is a good time to start networking in the community.  While networking online is also important, there’s no substitute for face-to-face networking to make a store successful.  Participating in local activities will not only help promote your grand opening, it will leave you feeling great for giving back to a supportive community. Read more

The Pros and Cons of Using Television to Advertise Your New Store

A guide to help you to evaluate whether TV is right for your grand opening.

How does a new store take advantage of the persuasive power of TV, or should it?

Even though the internet gets more press these days, television is still the media king. According to one recent study, the average American spends more than four and a half hours a day in front of the tube — and a whopping 99 percent of all U.S. households have at least one TV. That said, the question still remains – is TV right for your grand opening? Read more

4 Email Marketing Tips For Your New Store

How to get your customers’ addresses, and use them appropriately to earn their favor.

Email Marketing. What better way is there for a fledgling new store to reach customers where they live, without spending a lot of money? Answer. There isn’t a better way. But, getting the e-mail addresses you want can be quite a challenge.  Folks don’t give their email addresses to just anyone, after all. Read more

6 Tips for Using Radio to Get Results at Your New Store

How to get the most for your money when you advertise your new store on radio.

The location of your new store is an important factor in determining whether or not to use radio. If you’re in a rural or resort area, radio is one of the best advertising values you’ll find – it’s less expensive than in bigger markets and there is likely to be less on-air competition. Read more