How to Utilize the Chamber of Commerce For a New Store Opening

The local Chamber of Commerce can help make your grand opening grander.

If you’re planning to open a new store, make sure you call your local Chamber of Commerce and find out how they might be able to support your grand opening.

For example, a traditional ribbon-cutting ceremony hosted by the local Chamber can lend a much-needed “punch” and credibility to a new store grand opening. Read more

Lessons for a New Store Opening from UGG for Men

The UGG brand follows the basic rules of celebrity endorsements and opens their first new store for men.

In a recent article, Dave offered some tips about using a local celebrity in the promotion of a new store.  When choosing a spokesperson, one of the very first considerations he urged brand managers and CMO’s to consider was whether or not the celebrity is believable.  Apparently, UGG Australia supports that philosophy. Read more

4 Tips for Planning a Radio Remote for Your Local Media Campaign

To make your event a success, you need to ask the right questions and plan appropriately.

A radio remote is traditionally a 2 – 3 hour event with a station vehicle, radio personality and prizes.  It can help generate awareness and excitement for a special event, like a grand opening, charity fundraiser or limited time promotion. Read more

5 Insights for Developing Great Creative for Your New Store Opening

Memorable, breakthrough creative is critical to the success of your grand opening.

As a creative director, with a few miles under my belt, I’ve had some interesting experiences when it comes to creativity in advertising. One of my favorites was a former client, in a serious fit of frustration; accusing me of keeping the secret formula for developing great creative hidden from him.  Read more

Grand Opening Gaffes to Avoid For Your New Store

Learn from these grand opening missteps to make your new store opening a success.

They say first impressions are lasting.  And that’s especially true when it comes to the grand opening of a store. Carol Tice, a freelance writer who has spent more than 15 years writing about business and marketing, posted an article on,which highlighted the missteps taken by a fast-food chain during a “soft” grand opening. Read more

How to Define Your New Store’s Target Customer

Make your grand opening grander by first identifying a profitable target customer.

Not just anybody is going to come to a grand opening – only interested parties will be there.  The question is – how do you determine who those interested parties are in advance of the event so you can peak their interest and draw them in? Read more

4 New Store Marketing Ideas from Toys“R”Us

Retailer’s Facebook promotion embodies marketing truths to help promote your store grand opening.

If you were a child of the 1980’s, you can probably recite the Preamble to the U.S. Constitution, thanks to Saturday morning television and ABC’s “Schoolhouse Rock” info-tainment videos.  But, during those same advertising breaks between your favorite cartoons, you also most likely learned (perhaps unwittingly) the words to the Toys“R”Us jingle, “I’d rather be a Toys“R”Us kid.”
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3 Tips for Attracting Younger Customers to a New Store

How to bring Millennials to your grand opening.

If you’re planning to open a new store and want to attract younger customers, take a lesson from Black Friday, and the rise of mobile.

In an article published in The Wall Street Journal, retail reporter Shelly Banjo investigates how post-Thanksgiving shopping patterns reveal the vastly different approaches younger consumers take when it comes to shopping and saving.
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