Why You Can’t Ignore Email Marketing for Your New Store

When it comes to digital marketing ROI, email can still generate the best return for your new store’s advertising budget.

Measured by sales per dollar spent, email outperforms social media advertising three to one, according to the Direct Marketing Association, an independent trade group founded to provide accurate marketing data. Read more

11 Ideas for Turning Your New Store Opening Into an Event

With a little planning, you can turn your new store opening into a “can’t miss” affair, that will drive customers to your grand opening.

For months you’ve made a significant investment of time and money to get your store ready for its first “close-up.”  From a marketing standpoint, your work is just beginning. Read more

5 Ways to Determine When To Refresh Your New Store’s Advertising

How you can tell when your new store’s creative message has run its course and should be updated.

One whiff will usually tell you when it’s time to get some fresh milk, and that green growth on the bottom of your bread is a pretty quick indication you best not make another sandwich.

Wouldn’t it be great if determining the freshness of your new store’s advertising campaign were as finite an endeavor? Read more

3 Tips for Your New Store’s Website Design

For best success, you must keep your website simple and straightforward.

“Busy” is good … if you’re a store – especially a new store.  You can help your new store and your grand opening to be busy.  How?  By saying “NO” to a busy web page. Read more

3 Tips for Using Multiple Messages in Your Local Media Campaign

Don’t confuse your customers by running too many messages at the same time.

Many advertisers have the desire to run multiple messages in their advertising campaigns.  In an attempt to let potential customers know about ALL the benefits of their products or services, they inadvertently water down their message and confuse their customers. Read more

6 Ways to Digitally Connect Customers with Your New Store

Investing in technology can help you meet the needs of today’s savvy consumers and keep them coming back.

Are you taking full advantage of technology to create a grand opening shopping experience that will make you stand out from your competitors?  If not, you owe it to yourself to consider the possibilities.  Too many other retailers continue to ignore the writing on the (digital) wall. Read more

2 Ways to Include Cable in Your Local Media Campaign

To deliver the proper audience for a local media buy, you must determine whether using cable zones or the interconnect is the better choice.

As with any advertising decision, you need to have a firm grasp of what you’re trying to accomplish and whom you’re trying to reach with your message.  It’s important to know and understand your options when placing local cable schedules. Read more

3 Tips to Increase the ROI of Your Online Local Media Campaign

Don’t let lead generation and measurement become an afterthought of your online strategy.

As we discussed in a previous post about online metrics, it is critical to look beyond the click-through rate to determine the success of your online campaign.  Clicks are great, but take advantage of the technology to measure the leads or sales generated from your online efforts. Read more