7 Easy Loyalty Program Ideas for Your New Store

It’s proven that customers love loyalty programs.  The good news is they don’t have to be complex to be an effective tool for your new store.

Below are a few ideas I’ve based on some of what I feel are the more simple, but very effective programs I’ve personally witnessed that will drive more repeat customer traffic to your new store.

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3 Ways to Reach the Hispanic Market with Your Local Media Campaign

Reaching the Hispanic audience with your local media campaign can seem overwhelming, but properly doing so can create a new and loyal customer base.

While we’re told and often acknowledge the Hispanic population continues to grow faster than any other multicultural population.  Their part of the advertising mix is often overlooked or given a small portion of the budget as an afterthought, despite the enormous buying power this group wields. Read more

Foursquare: A Good Place to Announce Your New Store’s Grand Opening

How your new store can benefit from this location-based marketing tool.

You’ve probably heard of Foursquare, but may not know what it is.  So, I’m going to tell you.  Foursquare is a game played by children on a schoolyard blacktop, yes, but it’s also an app that can connect your new store to an enormous, and quite active, social network. Read more

4 Ways to Incorporate Social Media into Your Local Media Campaign

Use your local media campaign to create more brand ambassadors on social media as well as increase sales.

As we discussed in a previous article, consumers respond to social media prompts included in traditional local media tactics.  There are ways to incorporate social media content and prompts in your local media strategy without diluting your message. Read more

3 Considerations When Using Bus Advertising in Your Local Media Mix

Depending on your local media campaign objectives and creative message, bus advertising may be a good fit for your media mix.

Transit is a broad category that can include various forms of transportation like buses, trains and air travel.   Similar to other out-of-home tactics like outdoor billboards, transit advertising is usually considered to be a reach medium, which is great for a branding or an awareness campaign.  Most transit executions are used to reach the general public as well as those using public transit. Read more

How to Promote Your New Store Using Direct Mail and Social Media

Here is a model for using two relatively inexpensive marketing mediums to open your new store.

So, you’re getting ready to open a new store.  You’ve got the jitters, naturally.  And having to make all those marketing decisions and make ‘em quick is giving you a headache. You want people to know about your new store, but, you don’t have the budget to get the word out properly using traditional media. This is because you’re only getting $10,000 from the “mother ship” to do your grand opening.  Or, perhaps, there is no mother ship.  Because you’re a new start-up, the first of its kind, and you’d be thrilled to have $10,000 to work with to promote your grand opening. Read more

15 Essential Planning Considerations For Your New Store Opening

A planning checklist will help keep your new store’s grand opening event organized and on track for success.

I’m not sure what my life would be like without the ability to make lists.  Lists of things I need to do today (and won’t get around to doing).  Lists of what I need to get at the grocery store (although I’ll get twice as much).  Reminders of “must do” things like calling my parents and congratulating them on their 30th wedding anniversary (sorry guys!). In all seriousness, I strongly encourage you to use a list to help get your next grand opening organized.

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10 Ways For Your New Store to Maximize Local Event Sponsorships

Financially committing to a local event sponsorship is only the beginning if you want to maximize the benefit to your new store.

Sponsoring local events is a great way to quickly get the word out about your new store.  It also has the additional benefit of your new store immediately being seen as a good corporate citizen in your community.  Read more

How to Improve the Shopping Experience for Your New Store

Creating a personalized shopping experience will keep your customers coming back even after your new store’s grand opening.

A recent study from Synqera, by Instant.ly, gives new stores a reason to keep the faith.  The study shows more than two-thirds of Americans (67%) prefer to shop in traditional, brick and mortar stores than online commerce sites.   Read more

3 Reasons to Incorporate a Charity in Your Local Media Campaign

Incorporating a charity into your local media plans is a great way to build a good image within your community and can also drive traffic to your store, while supporting a good cause.

It is best to choose a charity in which you have a connection. For example, if you’ve lost a loved one to cancer, then partner with the American Cancer Society. If you have a heart for orphans’ because you were adopted, then partner with a local orphanage. We can speak more passionately when partnering with an organization in which there is an affiliation.

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