Here is a model for using two relatively inexpensive marketing mediums to open your new store.
So, you’re getting ready to open a new store. You’ve got the jitters, naturally. And having to make all those marketing decisions and make ‘em quick is giving you a headache. You want people to know about your new store, but, you don’t have the budget to get the word out properly using traditional media. This is because you’re only getting $10,000 from the “mother ship” to do your grand opening. Or, perhaps, there is no mother ship. Because you’re a new start-up, the first of its kind, and you’d be thrilled to have $10,000 to work with to promote your grand opening. Read more →