5 Tips to Avoid Translation Fails When Marketing Your New Store

If you’re trying to build relationships with customers who don’t speak your language, make sure you take the time to accurately speak theirs.

It’s admittedly entertaining to see some of the classic examples of global brands whose failed translations have played out on the world’s stage.  But, the need for translations certainly isn’t limited to companies who are expanding into overseas markets.

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5 Reasons New Store Marketing Should Be a Priority for Franchisors

Producing readily available marketing materials is a win-win opportunity for both new store franchisors and franchisees.

As you well know, today’s potential new store franchisees have thousands of choices when evaluating concepts to invest their money.  Obviously, many factors go into this choice, but presenting a solid plan of providing initial and ongoing marketing support may be that one aspect that pushes your franchise concept to the forefront.

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How Your New Store Can Benefit from Search Engine Marketing

Search Engine Marketing (SEM) offers increased targeting capabilities to get your new store’s ad in front of the right customer at the right time.

Google has enhanced their Adwords product and continues to change the way people advertise online.  Among other things, Adwords will use information such as a user’s location, type of device they’re using and time of day they are using the information to target ads.  This can be very helpful in jumpstarting your new store’s sales.

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3 Ways Generational Differences Can Impact Your Local Media Campaign

Millennials and Baby Boomers represent two very influential generational groups that are vastly different in the way they process information and local media messages.

In a previous article, I discussed how Millennials are a unique generation that consumes media very differently from other generations. A new study by Nielsen, found Millennials and Baby Boomers to be neurologically hardwired to process information differently.

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6 Tips for Selecting Primetime TV Shows for Your Local Media Campaign

Developing a strong primetime TV schedule is an important part of your local media campaign to enhance your brand’s image and reach your target audience.

Every summer the networks release their primetime schedule for the upcoming season including new programs, which is called the “upfront.”  While the upfront is an opportunity for national advertisers to purchase inventory for the next year, local media advertisers use the new program information to finalize their 4th quarter schedules. Read more

Advertise Your New Store for as Little as $300

The best and cheapest advertising for your new store grand opening may come in the form of a bumper sticker.

For just $300 you can have 500 bumper stickers printed by your local printer.  Same dimensions as an outdoor board, but smaller.  These are the perfect shape for delivering a quick, timely message of interest. Read more

Are Digital Couponing Strategies Right for Your New Store?

Appealing to today’s tech-savvy consumers requires a willingness to think beyond traditional paper coupons for your new store.

I’ve written numerous articles about marketing new stores and branding to the Millennial generation.  One of the statistics that always sparks a lot of conversation among retailers is the fact that 70% of Millennials act when presented with a limited time discount offer.

But, the appeal of a discount or promotion is not limited only to one generation. Read more

5 Reasons Excess Inventory Doesn’t Hurt Your New Store’s Bottom Line

Analysis of inventory, projecting what items and stock levels you will need is one aspect of your new store’s profitability you can successfully control.

As you get ready for the grand opening of your new store, you’ll rely on solid inventory information to survive and maximize sales. Many will attempt to keep minimal stock on hand for cash flow reasons. Though understandable, doing so can actually cost you most of the money you are trying to save. Read more

5 Ways to Improve Your SEO for Your New Store’s Website

Your website needs to rank high enough with various search engines to reach your consumers and drive traffic to your new store.

Search is an important component to every new store’s online presence. “Worldwide, we conduct 131 billion searches per month on the web, and 61% of global Internet users research products online.

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