5 Tips to Maximize Your New Store’s Profits During the Holidays

Take advantage of the busiest shopping time of the year to make your new store opening a success.

For a retail store, the holidays (Halloween through Christmas) are almost always going to be the busiest time of the year.  So, it makes sense to open your store in the fall and capitalize on the holiday time period. Read more

10 Reasons Your New Store Needs a Proofreader

Here’s further proof that bad things can happen to good brands if there aren’t processes in place to safeguard the accuracy of the finished product.

In a recent article, I argued that retailers desperately need to devote the time and resources necessary to ensure that all of their marketing communications are error-free.  No typos.  No misspellings.  No incorrect word usage.  And, no grammar abuses. Read more

Is Your New Store’s Website Turning Off Your Older Customers?

Why the Baby Boomers matter to your new store’s success and how to keep them on your site.

According to a Pew Internet study, 80% of those 18-34 feel websites are designed for them. While only 35% of the 45-54 year olds (and 20% of the 55 and older group) feel the sites are designed for people of their age. Read more

4 Keys to Finding the Right Location for Your New Store

The old adage of “location, location, location” couldn’t ring more true when it comes to finding the right one for your new store.

When looking for the best location to open your new store, it can be tricky finding the perfect fit for your product or service.  Obviously, leasing representatives will want to sell you on spaces they represent, but not all locations will be right for your particular concept and lead to maximizing your sales potential. Read more

How to Find the Right Trade Publication for Your Local Media Campaign

Trade publications can be an important component of a local media B2B campaign and evaluating a few key pieces of information can help you select the most appropriate vehicles for your message.

Planning a B2B campaign can feel like a daunting task unless you know where to start.  Recently, we outlined seven tactics to consider in your marketing mix.  If you have decided to include trade publications, you have completed step one. But, now the fun part begins … which ones to choose.

Read more

3 Reasons Not to Put a “Help Wanted” Sign in Your New Store’s Window

Are you sending silent messages that will tarnish your new store’s brand?

It all comes down to branding.  Every message you put up, or place, or run about your new store, contributes to its overall image in your customers’ eyes.  The store itself, is ground zero for your brand, design and messaging, and should be treated as hallowed ground.  Nothing but the most pure design and messaging should grace the windows, doors and walls. Read more

Typos Can Help Say All the Wrong Things About Your New Store Opening

Taking the time to proofread all of the materials for your grand opening can help make sure your customers’ first impressions are positive ones.

It seems like only yesterday that I was proud of my almost religious devotion to good grammar and my ability to express myself through the written word.  Although I wasn’t as proficient as my wife (the English major), I could hold my own.  And, I could spot a typo a mile away – on store signage, in marketing materials and even in the newspaper. Read more

7 Factors in Choosing the Right Vendors for Your New Store

When opening your new store, finding the right vendors is a crucial component to both your early and continued success.

As a new storeowner, the vendors you choose need to become trusted partners who support you and want to become vested in making your new store successful and profitable. Without doing your due diligence in this important area, you could find yourself lacking the right product mix and/or dealing with consistently late deliveries. Read more

4 Tips to Make a Change in Location Work for Your New Store

Getting the word out before you change the location of your new store is the key to success.

So you’ve decided to move your store location.  First and foremost, don’t let the rumor mill get ahead of you. Your customer may think you are closing instead of moving locations, and they may start seeking out alternatives to replace you. Read more