In order for your new store’s message to effectively reach Millennials, you must understand the unique media habits of this important demographic.
The group of people referred to as Generation-Y or “Millennials” are an important group of people to marketers. An estimated 80 million strong, this group born between 1982 and 1993 are the first generation that has grown up with the Internet. These people have always been connected to technology and have embraced it in their everyday lives. Read more