Before finalizing the media strategy to launch your new store, consider media usage trends showing heavy users of one medium also consume other media types.
It is usually recommend that you don’t put all your “eggs” in one proverbial basket, or in this case, local media tactic. A recent study from Arbitron and Edison Research further proves this point. Read more
Make sure the music played at your new store opening sends the right message to your customers.
Ever notice how certain stores in the mall will blare their music out into the common area. According to James Kellaris, they’re sending a signal to the majority of shoppers that says, “Don’t bother to come in here; we’re not selling to you.”
Both digital and traditional billboards can be effective tools in your new store’s media strategy; choosing between them is a matter of understanding the benefits of each format.
Women with children in the home tend to be the decision makers for household purchases and could be an important demographic for your new store.
Busy moms lead the way when it comes to considering mobile and online resources as essential steps in the decision to purchase a product or service. This group is increasingly difficult to reach through traditional advertising, as they are rarely settled in one place long enough to hear or see your new store’s message. Read more
Your employees can be a valuable resource for your new store’s grand opening television commercial.
If you’re casting a television commercial to introduce your new store, and you’re on a tight budget, all the talent you need might be found amongst your staff. Read more
Technology continues to change the way consumers find products, but these strategies can help keep your new store relevant.
While overall retail sales in the US grew at an annual average of just 3 percent between 2006 and 2011, digital influence in store sales grew at an average of 13 percent. Many storeowners have greeted this news with a sort of “end-is-near” panic. Read more
Follow these guidelines to ensure your new store’s media schedule will meet your campaign goals and effectively reach your target audience. Read more
Implementing consistent metrics and objectives when including digital media in a branding campaign can help improve your new store’s return on investment. Read more
Success for your new store may be more about happenings rather than advertising.
Yes. Everyone agrees the most powerful form of advertising for any new product or service is word of mouth. But how do you get it? Does “word of mouth” come from advertising? Sometimes, but not very often. Read more