You have the location, you have the inventory, you’ve hired and educated employees, and you think you’re all set to open your new store or location.
While certainly all those items are incredibly important to success, they may not attract shoppers. Nor will simply posting a banner saying “We’re Open!” Long gone are the days of If you build it, they will come. It is imperative that customers receive and absorb a message that drives them to your new store. Read more