3 Quick Checks for Compelling New Store Creative

You have the location, you have the inventory, you’ve hired and educated employees, and you think you’re all set to open your new store or location.

While certainly all those items are incredibly important to success, they may not attract shoppers. Nor will simply posting a banner saying “We’re Open!” Long gone are the days of If you build it, they will come. It is imperative that customers receive and absorb a message that drives them to your new store.  Read more

6 Lessons Lyle Lovett Taught Me About New Store Grand Openings

A recent concert by this iconic American performer is proof that marketing inspiration can come from the most unlikely of places. 

Although my iTunes library is as eclectic as the day is long, I have to admit I was never a huge fan of country music when I was growing up.  But, my dad was.  And, maybe that’s why my semi-rebellious teen years were spent in blind devotion to many of the alternative rock bands made famous by MTV – back when the channel actually showed music videos. Read more

3 Reasons Your New Store Should Consider Online Video

Viewing of online video by 18-24 year olds is continuing to increase as the number of U.S. households cutting ties with cable and Pay-TV services also increases.

Today’s youth have become increasingly difficult to reach with messages about new store openings.  With the changes in TV viewing habits exhibited by this group, online video is an area that is showing significant growth and should be a consideration for reaching this age group. Read more

8 Strategies for Winning Advertising Awards for Your New Store

How you can increase buzz around your new store with award winning creative.

Winning awards for your new store’s advertising is probably not at the top of your list of marketing priorities.  Nor am I suggesting that it should be.  But, if the purpose of all your marketing efforts is to get attention for your new store, then, why deny yourself the opportunity to do so via your local advertising awards show. Read more

3 Tips to Draw a Crowd to Your New Store Opening

A grand opening that brings customers in begging for more and leaves them singing your praises is key. Find out how to come out of the gate with a bang.

When Cabela’s held their new store’s grand opening in Greenville, South Carolina they started with a marketing bang. By 8 a.m. a DJ was in place, trivia games were underway and a ribbon cutting that involved an arrow shot from a bow awed curious customers. Read more

How to Use Facebook Promotions for Your New Store Opening

Adding a Facebook promotion to your new store’s strategy can help extend the reach of your message and enhance your other digital marketing efforts.

When you are developing a marketing plan for your grand opening don’t forget to leverage your social networks.  Especially if you are advertising your big event on traditional channels. You should consider using this message to increase your number of fans as well as increase the excitement and engagement of your existing fans. Read more

3 Ways to Choose a Broadcast Voice for Your New Store Opening

How to decide whether your new store should use an audio production house, radio station or online voice-over service for your grand opening message.

Maybe you’ve heard about the new trend in online voice-over services.  It’s a different way of creating audio for your new store’s broadcast commercials.  But is it the right way? Read more

Everything I Need to Know About Store Openings I Learned at the Derby

The renowned horse race on the first Saturday in May is an event of epic proportions that has a lot to teach us about planning a great grand opening.

I’ve lived in Louisville, Kentucky, most of my adult life.  And, I’ve been fortunate enough to attend the Kentucky Derby on numerous occasions.  Regardless of whether I’m hosting someone, attending as someone else’s guest or simply going with friends, I’ve always been incredibly impressed by how its organizers successfully execute an event that typically brings over 150,000 people together in one place, at one time. Read more

3 Ways to Customize Your New Store’s Message to Reach the Mobile Users

Recognizing the growing audience of mobile users and maximizing the impact of your message can help your new store connect with potential customers like never before.

Mobile audiences are growing by leaps and bounds. According to the Mobile Marketing Association’s whitepaper, more android devices are being registered each day than the total number of births, deaths and weddings in a day combined, times 2! Read more