12-Point Checklist for Planning Your Grand Opening Campaign

Knowing the right questions to ask can help guide the development of truly effective marketing materials to support your new store.

One of the universal truths of store grand openings is that they don’t just happen.  They take planning — and lots of it.  I may sound like a broken record.  But, I am hopeful that reality comes through loud and clear in the articles that Dave and I share here.

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What Your New Store Can Learn From the Broken Windows Theory

8 things you must not allow in your new store if you want it to succeed.

The “Broken Windows” theory was introduced in an article published in 1982 by the Atlantic and written by two social scientists by the names of James Q. Wilson and George L. Kelling.  The theory suggests people take cues from the condition of their surrounding environment and behave accordingly.  Read more

2 Tips to Improve Your New Store’s Brand Loyalty Program

With the increasing popularity of brand loyalty programs, building trust and satisfaction among your customers are important factors that can drive incremental sales and brand loyalty.

Membership in US retail loyalty programs has grown to more than 1 billion according to “The Brand Loyalty Report 2014” released by Bond Brand Loyalty. As more and more retailers depend on these programs to drive incremental sales, many more wonder if their members are loyal to the brand or to the program itself. Read more

5 Ways a Director Will Help Improve Your New Store’s TV Spot

First impressions are lasting, so you need a grand opening television commercial to say good things about you, which will require a good director.

Your new store needs a brand so customers remember you.  And nothing brands like TV.  A television commercial is not something you should attempt on your own. Read more

What to Do After Your New Store’s Grand Opening

You may have heard it’s not over till the fat lady sings, well, since that’s not going to happen, here are some key steps your business needs to take to officially wrap up your new store’s grand opening and capitalize on every opportunity you have to grab new leads.

And that’s a wrap….Or is it? After the confetti has been swept up, the last crumbles of celebratory cake consumed and multitudes of customized keepsakes handed out, many business owners may release a collective sigh of relief that their new store’s grand opening has gone off without a hitch.

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4 Ways to Incorporate Social Media Prompts in Traditional Media

How to increase your new store’s media campaign to create more brand ambassadors on social media and increase sales.

As we have mentioned, there are a several ways to convert your customers into social media fans once they are in your new store.   But, you also need to increase your social media following with potential consumers.

Consider these tips to include social media prompts in new store’s traditional creative without diluting your message. Read more

Running a New Store: What You Can Learn From Dr. Seuss

Dr. Seuss’ characters can teach you both best & worst storeowner practices.

Dr. Seuss wasn’t just a whacky, clever, funny guy who could draw in a truly captivating style.  He was also an astute observer of the human condition – capturing human struggles, exposing human foibles, and revealing the pitfalls of living life as the less-than-perfect beings that we are. Read more

5 Steps to Driving Consumer Purchases in Your New Store

Refine your sales and marketing strategies by understanding a customer’s decision-making process.

I was on my way to work the other day and a radio commercial caught my attention.  A jewelry store was claiming that if they couldn’t offer a customer a better deal than their competitors, they would give [you] that item for free.  Read more

3 Tips to Make Your New Store Opening Appeal to Families

What you can learn from the YMCA to create a family-friendly atmosphere and help drive families to your new store’s grand opening event.

There is no question that the YMCA caters to families. So, when the newest location of the YMCA opened in Huntington Beach, California, they created one of the grandest grand openings you could ever dream of, an all out YMCA marketing home run.

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