How can your new store’s eCommerce site set itself apart from others once orders start rolling in, and it’s time for you to start sending them out?
Even if you’ve not yet braved a Black Friday crowd, or survived a Cyber Monday rush, you can still make a successful marketing plan for this year’s holiday season based on what worked and what didn’t according to retailers and etailers that survived last year’s shopping whirlwind.
Regardless if you’re a Denver Broncos fan or not, you have to admit Peyton Manning will go down as one of the greats, and there are a few lessons you can learn about grand openings from his performance on and off the field.
Research shows a bad website makes online shoppers bail.
According to a recent e-commerce research study conducted by Digital River in the United Kingdom, 78% of online shoppers will ditch their preferred brand if their website is poor. Read more
Bluetooth Low Energy (BLE) represents a whole new way for retailers to interact with shoppers in their brick-and-mortar stores; but you have to determine if it’s right for you and your customers.
You already know your store can capitalize on “big-name” holidays, but what about the more obscure ones?
Is it just me, or does it seem like every day is some sort of holiday? I feel like every time I get on Facebook, Twitter or Instagram someone is always paying homage to some kind of National _______ Day or honoring _______ Month. Read more
Just when you think a company has it all figured out, they go and do something counter-intuitive, like opening a new store and … it all starts to make sense.
Advertise your grand opening with pre-roll video and save.
More advertisers are amortizing their television production dollars by repurposing their spots. In fact, some are even, shooting and posting pre-roll video. Read more
You may think you can avoid the growing trend of online shoppers and woo them into your new store with a smile and an impressive discount.
Yet, new store owners are finding out how to successfully incorporate the benefits of ecommerce into their arsenal of marketing tools and capture an exploding niche market. Read more