I wouldn’t necessarily recommend that new store owners try to develop their own brand on their lonesome – there are good agencies out there who can help you – but if you’re the kind of person who just has to do it all…here are some guidelines to help you. Read more
Email marketing is not only alive and well, but it is steadily picking up steam and running circles around other popular social media outlets, as its effectiveness continues to outperform and impress. Read more
Holiday spending is predicted to ramp up significantly this year, with many retailers choosing to allocate marketing dollars toward one dominating social network.
Follow the structure of a movie to make brochures easily digestible.
Think about your favorite movies. What do they all have in common? If you watch them again and pay attention to their structure, you’ll find it to be pretty much the same from movie to movie. Read more