Digital media now accounts for the largest share of local advertising expenditures; consider these planning tips before you launch your next campaign.
Read more → Stores have personalities. Which Beatle is yours more like?
Read more → Does your “welcome” sign on the front door really welcome people with an inviting space and alluring atmosphere that will keep them shopping and coming back?
Read more → More and more companies are rethinking their creative strategy when it comes to advertising to men, and more specifically dads. Here are a few things your new store needs to know about the “dad-vertisng” trend.
Read more → Sometimes figuring out how to win the hearts of customers isn’t rocket science, but a focus on the basic fundamentals that really matter as you are building your brand and establishing a solid foundation.
Read more → A list of “Do’s” and “Don’ts” as you and your team seek out the ideal partner to help design and implement your marketing efforts for your new store.
Read more → Many national brands are now sharing commercials online before they are scheduled to air in high profile programs like the Super Bowl. Is this the right move for your new store?
Read more → Six ways you can avoid the dreaded syndrome of cart abandonment on your ecommerce site and get customers all the way to the checkout line.
Read more → The standard percentage of display advertising impressions served but never seen may surprise you. Use these tips to help get your new store’s message in front of your target audience.
Read more → Local Digerati are a new group of people with unique media habits that affect how both advertisers and new store owners, like yourself, can reach them.
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