You may wrack your brain trying to think of ways to recruit more customers and create special promotion ideas that send them flocking in groves. But if that’s your current plan of attack, you may be targeting the wrong segment of consumers if you hope to thrive as a brand.
When it comes to gaining social media followers for your new store, the great debate lies within how many followers to have versus who those followers are. Read more
With the expected growth rate of the Hispanic population in the U.S., marketers need to know how to reach this growing ethnic group.
What the Princess of Pop has to teach us about growing and promoting your new store.
Your brand isn’t what you say it is. It’s what your customer says it is.
Your logo, tagline, in-store colors, advertising messages… These things add up to the perception you want people to have of your store. Unfortunately, your customers may think of your store in a way that you don’t. They may have branded you in a way that is different from the way you’d like them to brand you. Read more