How Have Your Customers Branded Your New Store?

Your brand isn’t what you say it is. It’s what your customer says it is.

Your logo, tagline, in-store colors, advertising messages… These things add up to the perception you want people to have of your store. Unfortunately, your customers may think of your store in a way that you don’t. They may have branded you in a way that is different from the way you’d like them to brand you. Read more