A grand opening that brings customers in begging for more and leaves them singing your praises is key. Find out how to come out of the gate with a bang.
When Cabela’s held their new store’s grand opening in Greenville, South Carolina they started with a marketing bang. By 8 a.m. a DJ was in place, trivia games were underway and a ribbon cutting that involved an arrow shot from a bow awed curious customers.
Giveaways galore frequented the weekend with caps, bags and gift cards being offered to the first 50 customers. Drawings were held for a $1000 shopping spree for customers 18 and older and children were offered free fishing and archery demonstrations. It was a family event. Thousands attended the weekend grand opening that brought instant name recognition and branding success to the popular store chain.
Maybe your new store doesn’t quite have the same resources that Cabela’s does, but modeling your Grand Opening after a successful chain like this can be successfully achieved on a smaller budget and it should be.
“A promotional grand opening is key to bringing attention to your business. The more awareness about your business that you can spread in your local community, the greater the audience of potential customers your business can target and pull,” says Bright Hub Senior Writer Jean Scheid.
So, if you’re looking to draw awareness toward your new business, here are three innovative tips to promote your Grand Opening through various giveaways and promotional ideas.
1. Early Bird Get the Worm
By promoting massive discounts to the first few people at your grand opening, you can coax countless consumers to pile up, waiting to snag that deal. Use gift cards, free store products and large initial discounts. Consumers love discounts, free items and promotional giveaways. This is a great way to attract attention to your grand opening. Include these giveaways as part of your marketing budget and consider this expense a way to expose your brand, build your customer base and promote some of your favorite products.
2. Socialize, Media Style
Create a contest for your new store’s grand opening. Perhaps you give away a new iPad mini or tickets to a popular upcoming concert. Give away this grand prize at your Grand Opening. You can insist that winners be present or simply promote the day in combination with the grand prize.
Promote the contest via Facebook and Twitter and offer any new like of your business page or tweet of the new promotion an entry into the sweepstakes. By giving consumers a draw for something they could win, you in turn have a captive audience for friends and followers after the promotion has ended. You will need to continue to propagate that feed, but continual activity is now regularly in front of hundreds of new potential customers. This is a crucial way to spread the word about your Grand Opening without a large marketing budget.
3. Get the Word Out
Most any business owner would covet the opportunity to have full media coverage at their new store’s grand opening. Begin by writing an effective and concise press release to get the word out about your event.
To increase your chances of media coverage, consider scheduling your event around key events in order to correlate “themed days” into your grand opening. For example, if your grand opening was scheduled near the date of the next Kentucky Derby, you could consider having a “Most Creative Hat Contest” or a “Box Car Derby for Children.” The more creative you get, the better chances you have to line up live media coverage or written reports of your big day. Giveaways that are connected to your business and your themed event, such as themed cups, shirts, pens or any other item that makes your event memorable are key to a memorable and successful Grand Opening.
It is important to be as creative as possible to drive store traffic and enhance your customer’s “grand opening” shopping experience. Remember to do your homework if you plan to have any type of special promotion to be sure you are implementing it “by the book” and following any legal parameters necessary to keep your event above board.
You might not have target shooters or fishing ponds at your new store Grand Opening, but with some creative planning and word-of-mouth promotion, your event can be a one-of-a-kind day that keeps customers talking….and shopping.