Getting the word out before you change the location of your new store is the key to success.
So you’ve decided to move your store location. First and foremost, don’t let the rumor mill get ahead of you. Your customer may think you are closing instead of moving locations, and they may start seeking out alternatives to replace you.
Make sure you communicate all of the key information to your current customers prior to the move. You want to gain more customers, not lose them in the process.
Here are 4 ways to get the word out about your new store’s location change:
1. Use In-store Signage
You don’t want your current customers to have to search for you after you move. That gives them too much opportunity to take their business to a competitor.
There are a variety of ways to communicate this message in-store. For example, have employees wear a nametag that says something like “ask me about the big move.” Or, include flyers with the new address and a coupon redeemable at the new location in the bags before they leave the store.
You could also put a message on the receipt that explains where and when your location is changing. And make sure to hang up visible signage throughout the store.
2. Write a Press Release
A press release will help communicate the key information to the local media and business publications. This is an important part of any grand opening strategy. For more information on this topic, read my articles on ways to alert the media and how to write an effective press release.
3. Use Social Media
Include offers your current followers can “share” with their friends that may be close to your new location. Clearly state when and where your re-grand opening will take place and engage with your fans to get them excited about the upcoming event. Remember, your social media fans can be your biggest advocates and help get the word out.
4. Run a Paid Media Campaign
Don’t forget to include paid media to promote your move. Consider running a campaign for 2 – 6 weeks before the grand opening of your new location. This will give you enough time to effectively communicate the message to new and existing customers.
As we have discussed in a number of articles, there are a variety of tactics available. Your media mix will depend on the creative available and your budget.
Stores move locations for a variety of reasons and change can be tough. Making clear communication a top priority and staying the on top of it will retain current customers and attract new ones to your store’s new location.