Applying some price conscience tactics will help draw the maximum number of potential customers to your new store’s grand opening.
1. Outdoor Festivals
Think about it. You have a lot of people coming in and out, hanging around, having fun at outdoor events, i.e. musical festivals, art fairs, block parties. This is a great time to introduce potential customers to your new store.
The folks who put on these events are always looking for sponsors. For a minimal investment, you’re message about your new store’s grand opening can be in the festival program and on their signage. And, nothing beats having a live band talk briefly about your new store opening. An audio endorsement like that is priceless.
2. Bumper Stickers
As I explained in a previous article, bumper stickers can be an inexpensive and effective vehicle for communicating your new store’s grand opening.
For just a few hundred dollars, you can get 500 bumper stickers printed with the name of your store and the grand opening date. Bribe friends and family to put them on their cars until the grand opening. People read bumper stickers just like they do outdoor boards; they can’t help themselves.
3. Sidewalk Chalk
If you have a sidewalk in front of your new store, use the space to your advantage. Hire a sidewalk chalk artist and do it up right. Perhaps even do a chalk countdown of “days left ‘til grand opening” – draw a new chalk number on the sidewalk each day. (Make sure you get permission from the city first). You can do a countdown to the grand opening in your store window, or on your roof, if you have one.
4. The Big Reveal
Consider covering your new store’s windows with heavy paper to keep people wondering what’s inside. The paper doesn’t have to be plain. You can use it as a canvas for relevant/unusual artwork – just like the sidewalk.
Hiding what’s inside until the grand opening is a nice little tease that makes potential customers curious and want to know more.
5. Neon Sign
Have a neon sign custom created that flashes in the window at night “Coming soon!” No reason to ignore the nighttime hours when there is so much street traffic.
If you have a bigger budget, by all means consider a multi-media campaign with television, radio, outdoor, direct mail, etc. But on a shoestring, the five suggestions above can be quite effective.