You can’t judge a book by its cover. But online shoppers will judge your brand by its website.
Has your store’s ecommerce performance slowed, plateaued or started costing you dough? When your online profits reveal little or negative growth, finding the root of these undesirable results becomes equal parts imminent and seemingly impossible for new store owners. But, the bottleneck in your online operations isn’t always found in logistics alone. Sometimes, the reason customers click away from your page is simply behavioral.
It’s not uncommon for the culprit of profit depletions to be traced back to consumer behavior. After all, the devil is in the details when it comes to website design, usability and promotion. Fortunately, the online discount and coupon hunters at BargainFox investigated what influences consumers to either checkout or check elsewhere for products online, and they summarized their research in one very interesting infographic.
Below are 65 consumer psychology statistics – covering 20 different aspects of ecommerce – that highlight what matters most to online shoppers.