If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow.
There was a time when retail-marketing firms were quick to point out that their primary objective was to help get consumers in their clients’ front doors. Then, the onus was on each retailer’s sales team to provide the appropriate customer support and ultimately make the sale.
My, how times have changed.
Today, most savvy marketers understand that the tasks of attracting, growing and retaining customers is the shared responsibility of everyone within the organization. And, getting a consumer to your store is only a single step in the complex, digitally-reliant purchase cycle employed by most shoppers. The experience you provide within your store is what really grows your customer base – and your bottom line.
Several years ago, the Annual Customer Experience Impact (CEI) Reports found that:
- 86 percent of consumers will pay more for a better customer experience.
- 89 percent of consumers began doing business with a competitor following a poor customer experience
So, to be successful in today’s retail space, it’s imperative that you provide a unique in-store experience that will keep customers coming back to your store again and again.
The team at the CUBE has put together the infographic below that illustrates the importance of understanding some of the shopper marketing strategies available to today’s retailers.