A picture is worth a thousand words – but if it’s pixelated or distorted, none of those words will be pleasant.
Let’s face it: Not everyone is a computer whiz. And for those who still struggle with their desktop’s volume control (Hi, Mom), figuring out when to use certain image files or how to convert images to a different file format can feel like a task just shy of rocket science.
For businesses, images embody your brand’s identity; so all visual elements – from logos and promotional materials to merchandise photos and online videos – need to be in superior shape no matter where they appear. For high-quality images on your brand’s website, email marketing campaigns, digital and print advertisements and more, using the right file format is just as important as the quality of the visual itself. When used incorrectly, even top-notch images can appear low-grade to consumers. And, low-quality visuals unintentionally translate to low-quality products, services and brand performance to customers.
You don’t have to know how to translate binary code in your spare time, but you should learn the basics about when and where to use different image file formats. Fortunately, if JPEG versus PNG is still puzzling and you’re baffled by BMP, this simple overview from MakeaWebsiteHub.com will answer any quick questions you may have about image formats.