Entries by Leslie Kill

How to Make Real-Time Adjustments to Your New Store’s Media Schedule

Establish a plan of action before your advertising schedule airs to keep your new store’s media investment working for you in a real-time capacity. Let’s say your commercials are in the right place, but your message is wrong or the product you’re advertising is no longer in stock. How do you fix this and fix it […]

How to Define the Target Audience For Your New Store’s Media Campaign

Determining your target audience is an important first step in developing a media campaign to launch your new store. Defining your target audience allows you to segment the general population into the people you are interested in pursuing.  This is the foundation to creating an effective media campaign to promote your new store launch. Understanding […]

3 Ways to Tailor Your Local Media Plan to Speak to Millennials

Are Millennials really that different? Ways to gear your local media plan to reach the “connected” generation. With “Millennials” or “Generation Y” representing 80 million potential consumers, marketers are scrambling for the latest research to help them understand this fickle, narcissistic and socially conscious group. But, are Millennials really all that different from generations born […]

3 Ways to Improve the Value of Your Local Media Added Value Schedules

While most local advertisers are aware that they should request “added value” from all their media partners, implementing this requirement effectively is often a rarity or afterthought. Securing high-quality “extras” can be a challenge when your media partners see Added Value as penance.  But utilizing a few key guidelines will help you maximize added value […]

3 Tips to Help Plan Your Next Hispanic Local Media Campaign

It’s important to understand the Hispanic demographic and their local media preferences prior to creating your next campaign. A recent Nielsen report highlighted the tremendous economic impact of Hispanic consumers in the US. Currently there are 52 million Hispanic people in the U.S. population, and they represent a hefty $1.2 trillion in buying power. Marketers […]

3 Reasons to Include Cinema Advertising in Your Local Media Mix

Cinema advertising might by just the ticket to your reach younger Early Adopters with your local media mix. In today’s technology-saturated culture of smartphones, DVRs, AmazonPrime and Hulu, the ability to selectively choose entertainment at your fingertips and on your schedule without the annoyance of advertising poses multiple problems for marketing directors.