Establish a plan of action before your advertising schedule airs to keep your new store’s media investment working for you in a real-time capacity. Let’s say your commercials are in the right place, but your message is wrong or the product you’re advertising is no longer in stock. How do you fix this and fix it […]
About Leslie Kill
Like most advertising professionals, Leslie found her path in agency life has taken much persistence, patience and passion. While applying for her first job out of college, she could not imagine ever getting the “10+ years of experience” that every interesting job seemed to require. Nevertheless, Leslie just knew she HAD to be in Advertising. 12 years later, she is confident she has earned her stripes in media buying, planning and negotiating.
Leslie has worked on campaigns with big bank accounts and no bank accounts, in major media markets and in towns you cannot find on the map. No matter the size and scope, She puts all her energy into delivering beyond expectation.
Over the course of her career, Leslie has had the pleasure of working with great teams in Cincinnati, Phoenix and Louisville. The majority of her tenure has been spent working on behalf of Subway Restaurants and the Kroger Company, both of which have given enormous insight into how great companies position themselves in the marketplace.
Entries by Leslie Kill
Determining your target audience is an important first step in developing a media campaign to launch your new store. Defining your target audience allows you to segment the general population into the people you are interested in pursuing. This is the foundation to creating an effective media campaign to promote your new store launch. Understanding […]
Just as important as the decision of what media to buy for your new store opening, is the question of when to buy. Strategically flighting your new store’s media schedules can extend the life of an advertising campaign, reinforce consistent messaging and essentially save money when done properly.
Are Millennials really that different? Ways to gear your local media plan to reach the “connected” generation. With “Millennials” or “Generation Y” representing 80 million potential consumers, marketers are scrambling for the latest research to help them understand this fickle, narcissistic and socially conscious group. But, are Millennials really all that different from generations born […]
While most local advertisers are aware that they should request “added value” from all their media partners, implementing this requirement effectively is often a rarity or afterthought. Securing high-quality “extras” can be a challenge when your media partners see Added Value as penance. But utilizing a few key guidelines will help you maximize added value […]
It’s important to understand the Hispanic demographic and their local media preferences prior to creating your next campaign. A recent Nielsen report highlighted the tremendous economic impact of Hispanic consumers in the US. Currently there are 52 million Hispanic people in the U.S. population, and they represent a hefty $1.2 trillion in buying power. Marketers […]
Take a strategic approach to any local media adjustments when faced with new competition. Your business is sailing along. Your sales are good and your customers know who you are and why they shop with you. You have established a good reputation and have figured out what drives your customers to your store. Things are […]
Cinema advertising might by just the ticket to your reach younger Early Adopters with your local media mix. In today’s technology-saturated culture of smartphones, DVRs, AmazonPrime and Hulu, the ability to selectively choose entertainment at your fingertips and on your schedule without the annoyance of advertising poses multiple problems for marketing directors.
A great promotion should truly enhance your local advertising campaign and offer an additional, noteworthy component to your local media mix. Any good or aggressive sales person will approach you with additional opportunities that will increase your spend with them. This often leads to a flood of unwanted emails and phone calls. The result is […]
Just as important as choosing the right endorser or spokesperson is knowing how to protect and maximize that investment, and in some cases minimize the damage your endorser may have created.