Addressable TV is a new way of targeting customers, but availability is limited and cost can be prohibitive.
About Linda Thomas
Linda has certainly seen her share of change in more than 30 years of planning and buying media. But, one of the things that has remained consistent throughout her career is her insistence on approaching every client’s marketing plan from a “media neutral perspective.”
Despite the increasing number of media options available, Linda says the first step in the creation of a media plan is to agree upon the objectives of the campaign. Her philosophy is that the goals and the budget should drive the tactics! Then, research and analytics can help shape the overall media strategy.
Today, her media plans represent a strategic combination of traditional and ever-evolving digital and social platforms. Whether she’s creating a large national campaign or a geo-targeted local program, Linda consistently delivers media plans designed to effectively and efficiently deliver results for her clients.
Entries by Linda Thomas
With persistence and a couple of tips up your sleeve, you can gain the attention and the loyalty of moms who are actively seeking more engaging information.
Before finalizing your radio campaign, you need to identify the right commercial length for your message and your new store opening budget. Traditionally advertisers have used :60 spots, but now they are faced with a new question: What radio commercial length will generate the best ROI?
While a great many retailers continue to have success with print coupons, digital coupon usage continues to increase and should not be ignored when planning your new store media strategy. According to a report by eMarketer, the use of digital coupons has continued to rise since 2011 and is expected to top 100 million users in 2014.
Advertising on the right stations is the key to an effective new store’s grand opening schedule. At first, it may seem like a daunting task to choose where you should invest the media budget for your new store. At face value, may stations can look the same. Not every station is the right fit for […]
Implementing consistent metrics and objectives when including digital media in a branding campaign can help improve your new store’s return on investment.
In order for your new store’s message to effectively reach Millennials, you must understand the unique media habits of this important demographic. The group of people referred to as Generation-Y or “Millennials” are an important group of people to marketers. An estimated 80 million strong, this group born between 1982 and 1993 are the first generation that […]
Develop a media strategy to educate potential customers and make a connection before you invite them into your new store.
Historically, local media advertisers have avoided online tactics for their branding message, but research shows higher engagement helps the brand resonate with consumers. Many marketers have considered the online platform to be more of a direct response medium and have hesitated to put their branding message in the online space.
Consumers are continuing to increase their time spent with digital media, but how does this research impact your local media campaign and should you incorporate it into your media plans? For the first time in history, the average time spent with digital media per day is expected to surpass TV viewing.