Entries by Linda Thomas

5 Tips for Using Digital Coupons To Promote Your New Store Opening

While a great many retailers continue to have success with print coupons, digital coupon usage continues to increase and should not be ignored when planning your new store media strategy. According to a report by eMarketer, the use of digital coupons has continued to rise since 2011 and is expected to top 100 million users in 2014.

5 Tips to Reach Millennials with Your New Store’s Message

In order for your new store’s message to effectively reach Millennials, you must understand the unique media habits of this important demographic. The group of people referred to as Generation-Y or “Millennials” are an important group of people to marketers.  An estimated 80 million strong, this group born between 1982 and 1993 are the first generation that […]