Social media might take away face-to-face interactions with customers, but your interactions with others online still heavily impact the face of your brand.
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How to avoid higher rates and preemptions caused by the local media expenditures of political advertisers. Politicians and their allies spent money in local media at a faster pace in 2012 than we have seen in the past 8 years, and spent record amounts of money on television alone.
Companies that blog, receive 55% more web traffic and 70% more leads, than those who don’t. When we talk to clients about a social local media strategy, they usually jump right to Facebook and Twitter. Both outlets are important, but we usually take a step back and discuss whether or not a company blog is […]
One well-placed local media message could reach more of your target than 10 poorly placed messages combined. We’ve all heard the old adage “the more the merrier,” or “the more you have the better off you will be,” but those same principles don’t always apply when looking at local media schedules.
Impressions and engagement are fine for a branding campaign, but if you want results, you need to track clicks … right? Not exactly. One of the benefits of online advertising, compared to traditional media, is the ability to track performance on a granular level.
How this local media tactic differs from an online video campaign and what you need to know to get started. YouTube announced the launch of Google AdWords for video. This program brings video to the popular AdWords search-marketing platform. It utilizes the same bidding format and allows advertisers to set daily budgets and maximum rates. […]
LinkedIn is one of the largest traffic drivers for B2B companies, so it is critical to maximize the effectiveness of your company’s LinkedIn profile. Here are 5 ways to enhance your LinkedIn profile and generate leads:
Facebook ad revenue is expected to increase to $5 billion in 2012. Before you start an ad campaign, make sure you have the right tools and strategy in place. With 845 million Facebook users around the world, who wouldn’t want to advertise on Facebook?
An important consideration when placing a local media schedule is content. Where are these ads going to run? Does the environment make sense for your brand? When it comes to blogging, you know that “Content is King”. It is mentioned in every seminar on blogs and SEO, because it’s the truth. Content also rules when […]
Everyone needs to increase their social media communities and it’s important to use all of the resources available to you, including your traditional local media campaigns. Many advertisers are wondering if they should include social media icons in their traditional advertising. And if so, how? If you are still on the fence, here are 3 […]