Our readers have spoken – and they want more. So, we’re expanding (and moving) The Store Starters to cover the marketing topics that span the retail landscape.
About Scott Kuhn
Scott has been serving clients in a wide range of industries for over 25 years. His philosophy about marketing is simple – it’s all about building relationships! And, whether you call your customer a “consumer,” “patient,” “franchisee” or something else, he has built a career on helping brands make lasting, meaningful connections with theirs.
Entries by Scott Kuhn
If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow.
One bad social media mishap can lead to years of brand rebuilding.
A great leader today looks vastly different than leaders of yesteryears. So, why are the same leadership training practices still used?
Just when we started to settle into the fact that consumer data is readily available with a simple click, technology upgrades again.
Donald Rumsfeld once said, “If you try to please everybody, somebody’s not going to like it.”
Entrepreneur Ben Horowitz once said, “As a startup CEO I slept like a baby… I woke up every two hours and cried.”
A new store can’t be successful without one key element: the right mindset.
Turns out, there are enough hours in the day… if you use them correctly.
Each time one door closes, a new one opens. Don’t let failure keep you from opening new opportunities.