These social media blunders could take your brand from beloved to blocked by followers.
About Shelby Nichols
Shelby has helped clients communicate with potential customers for over 15 years. After working in all facets of media planning and buying, she found digital media to be the perfect fit for her love of targeting and technology.
She says that identifying the right tactics and content to generate engagement is the key to turning a unique marketing challenge into a successful campaign.
In an ever-changing media landscape, more and more opportunities present themselves to micro target to even the smallest of audiences. She enjoys the opportunity to help clients find new ways to achieve their marketing goals and to communicate with their audience across digital and social platforms.
Entries by Shelby Nichols
Forming a social media strategy can be cake. But creating Facebook ads and content that converts? That’s a whole different ballgame.
Email marketing campaigns remain effective. But improved conversion rates can’t happen if emails aren’t opened.
Everybody likes positive feedback. For marketers, increased social engagement is the best sign of performing well.
Social media is on fire in the customer engagement arena and without a solid strategy, your business may get burned.
Conducting daily business is done with the click of a button on mobile devices. Find out how the future explosion of digital reliance will impact retailers.
Inspiring quotes and cute puppy shenanigans aren’t enough to keep consumers engaged. Ignoring the real social media musts you may cost your business big.
Old habits seem to die hard, but when it comes to running a startup, putting old habits to death can thrust average leaders into the ranks of excellence.
You don’t have to be an expert in every aspect of business; but when it comes to digital marketing, you can’t bury your head in the sand any longer.
Seeing social media stats spike after an engaging contest is satisfying. But a successful social media contest doesn’t end when the winner is selected.