Generation X has had quite a unique set of shared experiences. These adults born, between 1965 and 1981, were the first to experience divorced parents as the cultural norm. They saw both parents work long hours and were often left to their own devices earning the name “latch-key-kids.” They were the first generation to grow up with MTV and computers. They embraced the invention of the internet as it revolutionized their academic, professional and personal life. The roller-coaster of boom and bust continued into early adulthood, where much of their experience has been met with difficult political and economical times. read more…
Mashable posted this great infographic illustrating the growth of Pinterest users and the referral traffic for online retailers, which is currently higher than Google+, YouTube and LinkedIn combined.
Google+, YouTube and LinkedIn are all still an important part of a social strategy, especially for B2B companies. But, we challenge you to consider how Pinterest could fit into your mix.
If you are still wondering what Pinterest is all about, be sure to read What is Pinterest? 4 Insights to Get You Started. This will guide you through the set up and basic concept of this bookmarking site.
We have also posted a helpful infographic, Why should Marketers use Pinterest? This illustrates some interesting stats and results. Did you know that the referral traffic for online retailers from Pinterest is currently greater than Google+, YouTube and LinkedIn combined?
So, whether you are already using Pinterest in your social mix or are currently on the fence, here are 4 tips to help you optimize your presence and increase your web traffic:
There has been so much buzz about Pinterest lately. I see a bunch of Facebook status updates like, “This weekend, I am making everything Pinterest!”
Wonder what all of the hype is about?
Here are 4 key insights to get you started:
Super Bowl XLVI on NBC set a record for U.S. television viewing, according to Nielsen’s fast nationals, TVbytheNumbers.com reports.
111.3 million viewers tuned into the game, out shadowing Fox’s telecast of last year’s Super Bowl, which came in with 111.0 million viewers.
The viewership and rating grew throughout the game and peaked at 117.7 million viewers from 9:30-9:58 p.m. EST in the fourth quarter, when Eli Manning led the Giants on a game-winning drive. The game had viewers on the edge of their seats until the final play, but did the commercials deliver the same level of excitement?
Dave Carter, President / Creative Director at S+A and Chris Carrico, Art Director at S+A, reflect on the 2012 Super Bowl commercials.
There’s no doubt that times are changing. I never would have thought that my parents and grandparents would have attended more concerts than me and my husband last summer. Or, be driving to aerobics class, while talking on their cell phone, about my Aunt Peggy’s Facebook post, all after they finished caring for their aging parents. Whew! Boomers are busy!
When you begin building a media plan for a 50+ demographic you think television, radio and print … easy no brainer, right? But, if you aren’t including social media in the mix, then you may be missing an opportunity to embrace social media’s fastest growing user segment … today’s “tuned in” Baby Boomer.
While it’s true that the usage of traditional mediums, especially television and newspaper, are much higher for the Baby Boomer generation than those in Gen X or Gen Y; Baby Boomers are also the fastest growing user segment of social media. read more…
The Baby Boomer generation is known for revolutionizing cultural norms. Newly retired and about-to retire Baby Boomers are out to shatter the traditional image of a retiree as well. Mention the word “retiree” and an image of a frail, penny-pinching, mostly home-bound senior may come to mind for many people. The “new” retirees think of themselves as involved in their community, caregivers to family and advisers to friends. And, they have enough money to treat themselves to the finer things in life, be it exotic vacations or rejuvenating treatments at a health spa. read more…
Talkin’ ‘Bout My Generation
Adults 18-54 are traditionally one of the most common and sought after demographics because of their purchasing power. Over the years, we have seen our fair share of target demographics of 18-49 or 25-54 for campaigns in industries ranging from retail, to QSR, to Healthcare. read more…
Good News for the New Year
Happy New Year! We’re kicking off the New Year with some exciting news!
We typically don’t do a lot of bragging around here, but we’re going to make a minor exception today. read more…
