A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers.
Holiday spending is predicted to ramp up significantly this year, with many retailers choosing to allocate marketing dollars toward one dominating social network.
You already know your store can capitalize on “big-name” holidays, but what about the more obscure ones?
Is it just me, or does it seem like every day is some sort of holiday? I feel like every time I get on Facebook, Twitter or Instagram someone is always paying homage to some kind of National _______ Day or honoring _______ Month. Read more
A great contest needs to motivate your customers to participate, but it doesn’t have to cost you an arm and a leg.
I’ve written a lot about ways of making the grand opening “experience” as exciting as it can be. And, admittedly, giving customers the chance to win something – especially if it’s significant enough to be included in your grand opening marketing communications – is one of the easiest ways to generate the kind of buzz and excitement we all want during a store opening. Read more
If you hope to successfully utilize your full promotional potential for your grand opening event, consider using these social media success tools and don’t stop with a phone call to the local newspaper and a few mailed invitations. Read more
Retail marketing inspiration can come in all shapes, sizes – and speeds.
A friend of mine recently celebrated his 50th birthday and his wife organized a once-in-a-lifetime event to celebrate his milestone. A group of us traveled to a nearby racetrack to participate in the NASCAR Racing ExperienceSM (NRE). Read more
Find out how your new store can stand out from your competitors and create solid brand loyalty.
You may have a massive customer email list or a killer grand opening strategy for your new store, but luring and keeping customers depends mainly on wowing them with an outstanding customer experience.
Failure to make the “proper introduction” could lead your business straight into obscurity. Find out how to avoid this mishap for your new store.
It’s been said that your new store’s grand opening is like your welcome mat to the community in which you serve. So, in order to properly introduce your business to the people that will hopefully frequent it, you better plan on a knockout first impression. Read more
Creating a grand opening event that captures the attention of local media is a win, win situation for your new store.
When Rock Hard’s Tacos wanted to let people know their new store was in business in Boca Raton, Florida, they planned out of the box.