Twenty-four “tributes” between ages 12 and 18 are chosen at random from the districts of Panem, a totalitarian state in post-apocalyptic North America, to compete in a barbaric fight for survival. Unless you’ve been living under a rock, I’m sure you know the premises of The Hunger Games franchise, and there’s a lot about owning a new store that you can learn from The Girl on Fire.
The UGG brand follows the basic rules of celebrity endorsements and opens their first new store for men.
In a recent article, Dave offered some tips about using a local celebrity in the promotion of a new store. When choosing a spokesperson, one of the very first considerations he urged brand managers and CMO’s to consider was whether or not the celebrity is believable. Apparently, UGG Australia supports that philosophy. Read more
Local celebrities can be a great way to earn instant credibility and attention for your new store.
Entertaining on-air radio and TV personalities, college coaches and just about anyone else in your community with any relevant name recognition may be, for the right price, willing to sing your new store’s praises. Read more
“Build it and they will come” is a great movie quote, but not a great marketing strategy for a successful store launch.
You’ve spent months planning every construction and operational detail for your new store. Now, it’s time to open the doors. Here are some tried and true methods for making sure there are people on the other side of those doors on your first day of business: Read more