Seeing social media stats spike after an engaging contest is satisfying. But a successful social media contest doesn’t end when the winner is selected.
Customers might be spending more Saturdays in the stands instead of your store this fall, but that’s no reason to throw in the towel. Read more
Make sure you hit all the right notes to ingratiate your new store with the community. Read more
A retailer considers what he would have done differently if he could go back in time and improve his last grand opening.
Here’s a new store opus that’s destined to become a classic in every sense of the word
Regardless if you’re a Denver Broncos fan or not, you have to admit Peyton Manning will go down as one of the greats, and there are a few lessons you can learn about grand openings from his performance on and off the field.
You already know your store can capitalize on “big-name” holidays, but what about the more obscure ones?
Is it just me, or does it seem like every day is some sort of holiday? I feel like every time I get on Facebook, Twitter or Instagram someone is always paying homage to some kind of National _______ Day or honoring _______ Month. Read more
Retail marketing inspiration can come in all shapes, sizes – and speeds.
A friend of mine recently celebrated his 50th birthday and his wife organized a once-in-a-lifetime event to celebrate his milestone. A group of us traveled to a nearby racetrack to participate in the NASCAR Racing ExperienceSM (NRE). Read more
What you can learn from the YMCA to create a family-friendly atmosphere and help drive families to your new store’s grand opening event.
There is no question that the YMCA caters to families. So, when the newest location of the YMCA opened in Huntington Beach, California, they created one of the grandest grand openings you could ever dream of, an all out YMCA marketing home run.