When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.
Recent enhancements to cinema advertising now allow your new store to promote your grand opening to moviegoers both inside and outside of the movie theaters.
Programmatic buying affects not only how media is purchased for your new store’s advertising but also the creative product.
Addressable TV is a new way of targeting customers, but availability is limited and cost can be prohibitive. Read more
The standard percentage of display advertising impressions served but never seen may surprise you. Use these tips to help get your new store’s message in front of your target audience.
Local Digerati are a new group of people with unique media habits that affect how both advertisers and new store owners, like yourself, can reach them.
As retail marketers are starting to shift more advertising dollars towards programmatic buying, consider these pros and cons to determine if this technology is right for your new store.
In June of 2014, Proctor and Gamble announced it wanted “to buy 70% to 75% of its U.S. digital media programmatically by the end of the year,” which elevated the conversation and debate around programmatic buying. Read more
The key to improving the ROI of your new store’s media campaign is finding the right media vehicles to reach your niche audience.
Your new store may have a broad appeal, but it is important to get beyond a generic target audience like “people who eat.” Research can tell you if your core customers are moms or young men. Although both targets can use your product or shop at your store, find the audience that is most likely to fit your customer profile. Read more
Establish a plan of action before your advertising schedule airs to keep your new store’s media investment working for you in a real-time capacity.
Let’s say your commercials are in the right place, but your message is wrong or the product you’re advertising is no longer in stock. How do you fix this and fix it quickly? Read more