Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same?
Read more → When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.
Read more → With the expected growth rate of the Hispanic population in the U.S., marketers need to know how to reach this growing ethnic group.
Read more → Recent enhancements to cinema advertising now allow your new store to promote your grand opening to moviegoers both inside and outside of the movie theaters.
Read more → Programmatic buying affects not only how media is purchased for your new store’s advertising but also the creative product.
Read more → Using location data to target potential customers can help generate more traffic to your new store’s grand opening.
Read more → Addressable TV is a new way of targeting customers, but availability is limited and cost can be prohibitive.
Read more → Why shoot just one spot, when you can shoot three for a little more?
Read more → Digital media now accounts for the largest share of local advertising expenditures; consider these planning tips before you launch your next campaign.
Read more → Many national brands are now sharing commercials online before they are scheduled to air in high profile programs like the Super Bowl. Is this the right move for your new store?
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