It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store?
You don’t have to be an expert in every aspect of business; but when it comes to digital marketing, you can’t bury your head in the sand any longer.
When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.
Programmatic buying affects not only how media is purchased for your new store’s advertising but also the creative product.
Addressable TV is a new way of targeting customers, but availability is limited and cost can be prohibitive. Read more
Don’t miss the opportunity to get bidders to demonstrate how they think, how they operate and what they want out of a relationship with you.
Although probably counter to common belief, contemplate these thoughts before you develop a commercial to promote your new store’s grand opening. Read more
You may think you can avoid the growing trend of online shoppers and woo them into your new store with a smile and an impressive discount.
Yet, new store owners are finding out how to successfully incorporate the benefits of ecommerce into their arsenal of marketing tools and capture an exploding niche market. Read more
With ecommerce skyrocketing to a $200 billion industry and expected to expand 15% yearly, is your new business equipped to compete in the world of cyber shopping?
Used to be you could open a new store with a great product or service, a killer Yellow Pages ad and a handful of loyal contacts and feel fairly confident in your ultimate success. More current evolving marketing strategies, fierce competition and the explosion of the Internet have changed all of that. Read more