“If it ain’t broke, don’t fix it,” doesn’t apply to the marketing world. If you’re not using the latest trends, you need to fix that before it’s too late.
The question of “what’s next” is a persistent one that drive us to find new ways to break through the clutter, successfully reach a niche group, and find a cost-efficient solution that is also innovative. However, it’s the “What’s Next” mentality that often confuses marketers about what they can do NOW.
