6 Ways Adjust Your Local Media Plan When You Have New Competition

Take a strategic approach to any local media adjustments when faced with new competition.

Your business is sailing along.  Your sales are good and your customers know who you are and why they shop with you. You have established a good reputation and have figured out what drives your customers to your store. Things are good until you are driving around your neighborhood and  spot a “coming soon” sign on a vacant building. Read more

3 Reasons to Include Cinema Advertising in Your Local Media Mix

Cinema advertising might by just the ticket to your reach younger Early Adopters with your local media mix.

In today’s technology-saturated culture of smartphones, DVRs, AmazonPrime and Hulu, the ability to selectively choose entertainment at your fingertips and on your schedule without the annoyance of advertising poses multiple problems for marketing directors. Read more

4 Ways to Incorporate Social Media into Your Local Media Campaign

Use your local media campaign to create more brand ambassadors on social media as well as increase sales.

As we discussed in a previous article, consumers respond to social media prompts included in traditional local media tactics.  There are ways to incorporate social media content and prompts in your local media strategy without diluting your message. Read more

3 Considerations When Using Bus Advertising in Your Local Media Mix

Depending on your local media campaign objectives and creative message, bus advertising may be a good fit for your media mix.

Transit is a broad category that can include various forms of transportation like buses, trains and air travel.   Similar to other out-of-home tactics like outdoor billboards, transit advertising is usually considered to be a reach medium, which is great for a branding or an awareness campaign.  Most transit executions are used to reach the general public as well as those using public transit. Read more

How to Incorporate Interstate Logo Signs into Your Local Media Mix

Utilizing interstate logo signs to promote your business can be an effective local media tactic, and one that is often overlooked.

Interstate logo signs are the blue panels located on interstate highways and some freeways to inform motorists of fuel, lodging and dining options available at the upcoming exit.  There is usually a maximum of 6 logos included on each panel. Read more

3 Keys to Implementing Effective Creative Across Your Local Media Mix

It is crucial that the creative used across varying mediums builds consistency and cohesion to your local media buy.

There are some easy themes to consider and enact to ensure that your ads, whether they are on television, radio, outdoor, and/or online complement each other, resulting in an effort that continues to build a successful return on your local media investment. Read more

Top Free Online Resources for Local Media Buying

Free tools to help find traditional media vendors and place your local media schedules.

Once you have completed the media planning process and have identified which mediums will achieve your goals and objectives, it is time to place your local media campaign.   Read more

3 Tips to Negotiate Local Media Trade Schedules

Trade is a great way to increase your local media presence, but make sure to negotiate up-front in order to get the most out of your investment.

Most advertising vendors will accept a trade of your products (i.e., merchandise, gift cards, etc.) for advertising space/time. Read more