Trade publications can be an important component of a local media B2B campaign and evaluating a few key pieces of information can help you select the most appropriate vehicles for your message.
Planning a B2B campaign can feel like a daunting task unless you know where to start. Recently, we outlined seven tactics to consider in your marketing mix. If you have decided to include trade publications, you have completed step one. But, now the fun part begins … which ones to choose.