The days of swiping a debit or credit card are numbered. If your registers aren’t yet EMV ready, it’s time to prep for the changing ways of checkouts.
Selling to those with little self-control still takes a lot of planning for your new store. While the more adventurous shopper is quick to make an impulsive buy, they could still use a little convincing.
Move over multichannel retailing, omnichannel is new a big buzzword in the retail world. Here’s what your new store needs to know about this latest retail trend.
Contactless payment technology: another way to make your new store customer-friendly. Read more
The master parodist’s 2014 song has a lot to say about how we can unknowingly misuse the simplest words and phrases when we talk to our customers.
A friend recently professed his love and appreciation for the 2014 “grammar” video – Word Crimes – from Weird Al Yankovic. In his parody of Robin Thicke’s hit song “Blurred Lines,” Weird Al reminded the world that it’s still far too easy to butcher the English language. Read more
Three cross promotion practices that can increase your customer base and skyrocket your product awareness.
If you haven’t yet tapped into the good old fashioned marketing tactics of cross promotion at your new store, you still have a chance.
Maximize the drawing power of your next new store opening by incorporating these key elements.
I’m a big fan of mnemonic devices. When I was in college, I had friends in medical school who wouldn’t be doctors today if they hadn’t made good use of these recall techniques to remember parts of the human body, evolutionary behaviors and more.
You built it and they actually came. Now, how do you encourage customers to stay and spend more while they’re in your new store?
Here’s further proof that bad things can happen to good brands if there aren’t processes in place to safeguard the accuracy of the finished product.
In a recent article, I argued that retailers desperately need to devote the time and resources necessary to ensure that all of their marketing communications are error-free. No typos. No misspellings. No incorrect word usage. And, no grammar abuses. Read more