Weird Al Has 3 Grammar Lessons For Your New Store

The master parodist’s 2014 song has a lot to say about how we can unknowingly misuse the simplest words and phrases when we talk to our customers.

A friend recently professed his love and appreciation for the 2014 “grammar” video – Word Crimes from Weird Al Yankovic.  In his parody of Robin Thicke’s hit song “Blurred Lines,” Weird Al reminded the world that it’s still far too easy to butcher the English language.  Read more

The Four F’s of Planning Your Store’s Next Grand Opening

Maximize the drawing power of your next new store opening by incorporating these key elements.

I’m a big fan of mnemonic devices.  When I was in college, I had friends in medical school who wouldn’t be doctors today if they hadn’t made good use of these recall techniques to remember parts of the human body, evolutionary behaviors and more.

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10 Reasons Your New Store Needs a Proofreader

Here’s further proof that bad things can happen to good brands if there aren’t processes in place to safeguard the accuracy of the finished product.

In a recent article, I argued that retailers desperately need to devote the time and resources necessary to ensure that all of their marketing communications are error-free.  No typos.  No misspellings.  No incorrect word usage.  And, no grammar abuses. Read more