Why Research Should Drive Your New Store’s Media Strategy

The key to improving the ROI of your new store’s media campaign is finding the right media vehicles to reach your niche audience.

Your new store may have a broad appeal, but it is important to get beyond a generic target audience like “people who eat.”   Research can tell you if your core customers are moms or young men.  Although both targets can use your product or shop at your store, find the audience that is most likely to fit your customer profile. Read more

Weird Al Has 3 Grammar Lessons For Your New Store

The master parodist’s 2014 song has a lot to say about how we can unknowingly misuse the simplest words and phrases when we talk to our customers.

A friend recently professed his love and appreciation for the 2014 “grammar” video – Word Crimes from Weird Al Yankovic.  In his parody of Robin Thicke’s hit song “Blurred Lines,” Weird Al reminded the world that it’s still far too easy to butcher the English language.  Read more

4 Ways to Incorporate Social Media Prompts in Traditional Media

How to increase your new store’s media campaign to create more brand ambassadors on social media and increase sales.

As we have mentioned, there are a several ways to convert your customers into social media fans once they are in your new store.   But, you also need to increase your social media following with potential consumers.

Consider these tips to include social media prompts in new store’s traditional creative without diluting your message. Read more

8 Strategies for Winning Advertising Awards for Your New Store

How you can increase buzz around your new store with award winning creative.

Winning awards for your new store’s advertising is probably not at the top of your list of marketing priorities.  Nor am I suggesting that it should be.  But, if the purpose of all your marketing efforts is to get attention for your new store, then, why deny yourself the opportunity to do so via your local advertising awards show. Read more

How to Appropriately Sign-Off Your New Store’s Advertising

Properly signing-off your advertising deserves more attention than the after-thought it appears to be given by most new stores.

Signing-off your new store’s advertising with a phone number, web address, and a social icon or two or ten has almost become a given in practically every form of advertising today.   Read more

How to Define the Target Audience For Your New Store’s Media Campaign

Determining your target audience is an important first step in developing a media campaign to launch your new store.

Defining your target audience allows you to segment the general population into the people you are interested in pursuing.  This is the foundation to creating an effective media campaign to promote your new store launch. Understanding your potential consumer can help you determine where to place your advertising message for maximum efficiency and effectiveness. Read more

Top 5 Free Planning Resources For Your New Store’s Media Campaign

How to find the research and data needed to plan your new store’s media campaign, for free.

It is important to develop a clear understanding of the geography, demographics and media usage before finalizing your new store’s media campaign.  It may seem a bit overwhelming to find this information if you don’t have the budget for paid tools and resources. Read more

How to Create Daily Specials to Drive Traffic to Your New Store

Using radio to promote your daily grand opening specials can help you save on production costs while generating the awareness necessary to drive traffic.

Product specials and promotions are an important part of any grand opening “celebration.”  You need to give the consumer a reason to stop by your new store and try to your products.  Discounts and giveaways are usually strong motivators. Read more

How to Find the Right Trade Publication for Your Local Media Campaign

Trade publications can be an important component of a local media B2B campaign and evaluating a few key pieces of information can help you select the most appropriate vehicles for your message.

Planning a B2B campaign can feel like a daunting task unless you know where to start.  Recently, we outlined seven tactics to consider in your marketing mix.  If you have decided to include trade publications, you have completed step one. But, now the fun part begins … which ones to choose.

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