Why Research Should Drive Your New Store’s Media Strategy

The key to improving the ROI of your new store’s media campaign is finding the right media vehicles to reach your niche audience.

Your new store may have a broad appeal, but it is important to get beyond a generic target audience like “people who eat.”   Research can tell you if your core customers are moms or young men.  Although both targets can use your product or shop at your store, find the audience that is most likely to fit your customer profile. Read more

12-Point Checklist for Planning Your Grand Opening Campaign

Knowing the right questions to ask can help guide the development of truly effective marketing materials to support your new store.

One of the universal truths of store grand openings is that they don’t just happen.  They take planning — and lots of it.  I may sound like a broken record.  But, I am hopeful that reality comes through loud and clear in the articles that Dave and I share here.

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3 Quick Checks for Compelling New Store Creative

You have the location, you have the inventory, you’ve hired and educated employees, and you think you’re all set to open your new store or location.

While certainly all those items are incredibly important to success, they may not attract shoppers. Nor will simply posting a banner saying “We’re Open!” Long gone are the days of If you build it, they will come. It is imperative that customers receive and absorb a message that drives them to your new store.  Read more

8 Strategies for Winning Advertising Awards for Your New Store

How you can increase buzz around your new store with award winning creative.

Winning awards for your new store’s advertising is probably not at the top of your list of marketing priorities.  Nor am I suggesting that it should be.  But, if the purpose of all your marketing efforts is to get attention for your new store, then, why deny yourself the opportunity to do so via your local advertising awards show. Read more

3 Ways to Choose a Broadcast Voice for Your New Store Opening

How to decide whether your new store should use an audio production house, radio station or online voice-over service for your grand opening message.

Maybe you’ve heard about the new trend in online voice-over services.  It’s a different way of creating audio for your new store’s broadcast commercials.  But is it the right way? Read more

How to Appropriately Sign-Off Your New Store’s Advertising

Properly signing-off your advertising deserves more attention than the after-thought it appears to be given by most new stores.

Signing-off your new store’s advertising with a phone number, web address, and a social icon or two or ten has almost become a given in practically every form of advertising today.   Read more

Boost Your New Store’s Social Media Following with Traditional Media

A recent study shows consumers interact with brands on social media when exposed to prompts across various advertising tactics.

Consumers are multi-tasking more than ever before, making a mix of traditional media and a strategic layered approach critical for your new store to break through the clutter.  So, it’s important to promote your social presence across your entire advertising campaign. Read more