Don’t Let Your New Store Become a Dinosaur

Top tips your new store can learn from old, stop-motion animation.

You’ve probably caught bits of these films on lazy Saturday afternoons in front of the TV: black and white movies from the mid 50’s through early 60s that featured dinosaurs and modern day man together – Valley of the Gwangi, Mysterious Island, The Lost World and The Beast From Twenty Thousand Fathoms are a few of their names. Read more

What Your New Store Can Learn From the Broken Windows Theory

8 things you must not allow in your new store if you want it to succeed.

The “Broken Windows” theory was introduced in an article published in 1982 by the Atlantic and written by two social scientists by the names of James Q. Wilson and George L. Kelling.  The theory suggests people take cues from the condition of their surrounding environment and behave accordingly.  Read more

10 Ways to Improve Your Next New Store Opening

“Build it and they will come” is a great movie quote, but not a great marketing strategy for a successful store launch.

You’ve spent months planning every construction and operational detail for your new store.  Now, it’s time to open the doors.  Here are some tried and true methods for making sure there are people on the other side of those doors on your first day of business: Read more