If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow. Read more
Just like apparel, typographies experience trends too. The right font can make or break your brand’s design.
You don’t need neon signs and mascots to draw in customers, but you do have to know what it takes to draw them through your doors and stay awhile.
Driving, shopping, eating, flying across the country – signs provide direction in daily life, in the work place and for your store’s sales.
Traditional in-store signage still plays a large role in relaying messages to shoppers. Unfortunately, retailers still have these signage slip-ups.
Let’s face it: Advertisements using faces sell products. But is there a science to deciding which visage will boost your ad’s effectiveness?
The shapes and colors used in your logo are the first impression to buyers. What does your logo say to them?
Avoid the embarrassment and expense of creating the wrong logo for your new store with proper critique and research. Read more
Make sure that you and your marketing team are making wise choices about the words you use to define the voice of your brand
I recently wrote an article about some of the grammar lessons that Weird Al Yankovic included in his 2014 parody “Word Crimes.” In general, I love how that video helped generate interest in (and debate about) the liberties that bloggers, advertisers and brands often take with the English language. Read more
The master parodist’s 2014 song has a lot to say about how we can unknowingly misuse the simplest words and phrases when we talk to our customers.
A friend recently professed his love and appreciation for the 2014 “grammar” video – Word Crimes – from Weird Al Yankovic. In his parody of Robin Thicke’s hit song “Blurred Lines,” Weird Al reminded the world that it’s still far too easy to butcher the English language. Read more