11 Additional Grammar Mistakes to Avoid in Your Store’s Advertising 

Make sure that you and your marketing team are making wise choices about the words you use to define the voice of your brand

I recently wrote an article about some of the grammar lessons that Weird Al Yankovic included in his 2014 parody “Word Crimes.”   In general, I love how that video helped generate interest in (and debate about) the liberties that bloggers, advertisers and brands often take with the English language. Read more

Weird Al Has 3 Grammar Lessons For Your New Store

The master parodist’s 2014 song has a lot to say about how we can unknowingly misuse the simplest words and phrases when we talk to our customers.

A friend recently professed his love and appreciation for the 2014 “grammar” video – Word Crimes from Weird Al Yankovic.  In his parody of Robin Thicke’s hit song “Blurred Lines,” Weird Al reminded the world that it’s still far too easy to butcher the English language.  Read more