3 Ways to Improve the Value of Your Local Media Added Value Schedules
While most local advertisers are aware that they should request “added value” from all their media partners, implementing this requirement effectively is often a rarity or afterthought.
Securing high-quality “extras” can be a challenge when your media partners see Added Value as penance. But utilizing a few key guidelines will help you maximize added value offerings and truly put the “value” back in Added Value. Read more →