How to Properly Account for Seasonality in Your Local Media Mix

Choosing the right medium for your local media dollars and properly accounting for Seasonality will result in gaining the right eyes and ears at the right time.

Most businesses are smart enough to know certain products sell better at specific times of the year. Businesses account for this in various ways.  In fact, when looking at an advertising flow chart, you will notice flighting is often adjusted to account for changes in seasonality and creative revisions.

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4 Tips for Staging a Grand Opening at Your New Store

How to attract maximum attention and customers to your grand opening.

It’s time to open your new store. You’ve gone through all the training and had a “soft opening” to work out the kinks, and bring employees up to speed. Now, your job is to create an awareness of your brand and new location in the community where you are opening. Read more

Why You Should Include a Blog In Your Local Media Strategy

Companies that blog, receive 55% more web traffic and 70% more leads, than those who don’t.

When we talk to clients about a social local media strategy, they usually jump right to Facebook and Twitter.  Both outlets are important, but we usually take a step back and discuss whether or not a company blog is the appropriate first step. Read more

Common Local Media Mistakes: Quality vs. Quantity

One well-placed local media message could reach more of your target than 10 poorly placed messages combined.

We’ve all heard the old adage “the more the merrier,” or “the more you have the better off you will be,” but those same principles don’t always apply when looking at local media schedules. Read more