EVP/Director of Account Services
Jill has been guiding national and local brands for over 20 years. Her passion is learning and understanding everything about your customer to help reach your goals and grow your business.
Talking to people, listening to their thoughts and beliefs, understanding their habits, and determining how your brand fits into their life, is the first step to creating a brand strategy. Qualitative and quantitative research is the foundation of successful campaigns. Jill says the strategy needs to talk to the consumer and communicate your message in a clear and succinct manner.
Today, research is often overlooked as an expense rather than an investment. If you invest the time and money to discover what your customers think, your brand will benefit. Jill and the account service team will lead you through the brand building process and you will grow your business.