EVP/Director of Media Services
Linda has certainly seen her share of change in more than 30 years of planning and buying media. But, one of the things that has remained consistent throughout her career is her insistence on approaching every client’s marketing plan from a “media neutral perspective.”
Despite the increasing number of media options available, Linda says the first step in the creation of a media plan is to agree upon the objectives of the campaign. Her philosophy is that the goals and the budget should drive the tactics! Then, research and analytics can help shape the overall media strategy.
Today, her media plans represent a strategic combination of traditional and ever-evolving digital and social platforms. Whether she’s creating a large national campaign or a geo-targeted local program, Linda consistently delivers media plans designed to effectively and efficiently deliver results for her clients.