Big O Tires is an independent tire retailer with nearly 400 stores nationwide. The 25 stores in Louisville, KY, were looking for new ways to promote Big O Tires’ company image. Sheehy developed three TV commercials, which touted Big O Tires longevity in the market – 40 years, and promoted its replacement warranties – one of the best in the business.
The response to the TV commercials was overwhelming. Big O Tires local market share increased, as did their name recognition.