The Kroger Company implemented a global pricing strategy that dramatically lowered the price of key products. Sheehy created a campaign for Kroger based on the tagline: Right Store. Right Price. The campaign included hundreds of pieces of creative executed across 12 of the company’s 18 supermarket divisions.
The Right Store. Right Price. program proved to be extremely successful. As a direct result of its success, a significant number of Kroger divisions have been able to grow market share within a very competitive industry.